Ever since the first car was designed and made in 1886 by Karl Benz, car companies had to have their strategy to gain loyal customers to their brand and product.
We’ve seen car companies come and go, but many have stuck in our memories due to their clever branding and marketing using slogans that are sometimes hard to get out of our brains.
We have compiled the world’s most comprehensive list of slogans of car companies. This includes well known U.S. companies, as well as some not so well known foreign companies from India, Spain and beyond.
Take the marketing millions that was spent on each of these slogans and use them for your companies needs!
ACURA
The road will never be the same
Precision crafted performance
True definition of Luxury. Yours
ALFA ROMEO (Italy)
Alfa Romeo. Beauty is not enough
Power for your control
AUDI
Never Follow
Keeping ahead through technology
Everyone dreams of an Audi
The Art of Engineering
Vorsprung durch Technik (Progress through technology)
See the future in a new light (Audi A4)
Design & performance (Audi A6)
From the creator of quattro (Audi Q7)
Sporty & exclusive (Audi A8)
Sheer exhilaration (Audi TT)
The art of seduction (Audi R8)
BMW
Sheer Driving Pleasure
The Ultimate Driving Machine
The ultimate driving experience
Taking the lead (BMW X5)
A class unto itself (BMW 7-Series)
Driving enjoyment in beats per minute (BMW 3-Series)
The answer to your questions (BMW 5-Series)
Any road. Any time (BMW X3)
BUICK
Dream up
When better automobiles are built, Buick will build them
Buick. The spirit of American style
It makes you feel like the man you are
Buick. It’s all good
The spirit of American style
Isn’t it time for a real car?
Wouldn’t you really rather have a Buick?
CHEVROLET
The heartbeat of America
Baseball, hot dogs, apple pie and Chevrolet
Incredibly spacious (Chevrolet Aveo U-VA)
An American Revolution
Choose your turf (Chevrolet Captiva)
Eye it. Try it. Buy it
Enjoy the drive (Chevrolet Optra Magnum)
The road isn’t built that can make it breathe hard
See the USA… in your Chevrolet
Chevrolet. Building a better way. To see the USA
The more you know, the better it looks… Cavalier. We’ll be there (Cavalier)
Turn on style (Optra SRV)
Like a Rock
Full of life (Spark)
CHRYSLER
Chrysler. Inspiration comes standard
Your next car
Drive = Love
CADILLAC
Standard of the World
The Penalty of Leadership
Creating a higher standard
Life, Liberty and the Pursuit
Break through
CITROEN (France)
Just imagine what Citroen can do for you
Creative Technologie
DODGE
Grab life by the horns
Dodge. Different
Bigger in Texas, Better in Dodge
It’s gotta be a Dodge
Domestic. Not domesticated
ELFIN (Australia)
A modern evolution to the sports car world
FIAT
Driven by passion. FIAT.
Hand-built by robots. (Fiat Strada)
Admiration Guaranteed (Fiat Linea)
The Fiat of the new generation (Palio Stile)
FORD
Built Ford Tough!
Everything We Do is Driven By You
Ford has a better idea
Better Ideas Driven By You
Ford. Bold moves
Build for life in Canada
Ford. Designed for living. Engineered to last
Have you driven a Ford lately?
Built for the road ahead
The no nonsense car
Quality is Job One
Feel the difference
There is a Ford in your future
If you haven’t looked at Ford lately, look again
The Best Never Rest
Magnify the adventure (Ford Endeavour)
GMC
We are Professional Grade
The Strength of Experience
HONDA
It must be love
The Power of Dreams
Start something special
First man, then machine
Technology you can enjoy
Live up (Honda CR-V)
Enjoy your challenges (Honda City)
Pure exhilaration (Honda Civic)
Lead (Honda Accord)
Truly Honda by nature (Honda Civic Hybrid)
HUMMER
Like nothing else on earth
Hummer. Like nothing else
HYUNDAI
Drive your way
Driving is believing
Prepare to want one
It’s a whole new Hyundai
Always there for you
Undoubtedly Distinguished (Hyundai Sonata Embera)
Feel it (Hyundai Verna)
Catch the i (Hyundai i10)
I got it all (Hyundai i20)
Feel it (Hyundai Verna)
Executive (Hyundai Accent)
Drive global (Hyundai Getz Prime)
The sunshine car (Hyundai Santro Xing)
Your spirit of adventure or Makes everyday an adventure (Hyundai Tucson)
HOLDEN (Australia)
Holden go
Let’s Go There
INFINITI
Infiniti. Accelerating the Future
Inspired performance
Accelerate your senses, experience inspired performance
ISUZU
You have my word on it
Share and Share Alike
JAGUAR
Born to Perform
Unleash a Jaguar
The Art of Performance
Don’t Dream It. Drive It
Grace… Space… Pace…
JEEP
The Toughest 4-letter Word on Wheels
If it’s not trail rated, it’s not a Jeep
The sun never sets on the mighty jeep
Jeep. There is only one
Have fun out there
Only in a Jeep
KIA
The power to surprise
Make every mile count
The car that cares
LAND ROVER
Go Beyond
Above & Beyond
LINCOLN
Travel Well
What a luxury car should be
American Luxury
LEXUS
The relentless pursuit of perfection
MAHINDRA BOLERO (India)
Take on anything
Outgrow your sedan (Mahindra Xylo)
Nothing else will do (Mahindra Scorpio)
MARUTI SUZUKI (India)
Change your life
Live the moment (Maruti Ritz)
Joy Inside (Maruti Ritz)
Shape your world (Maruti Zen Estilo)
Let’s go (Maruti Alto)
Welcome to the big world (Maruti Esteem)
LPG or petrol. Drive the way you want. (Maruti Wagon R Duo)
King (Maruti Gypsy)
Fits all (Maruti Omni)
The heart car (Maruti Swift Dzire)
Play it your way (Maruti Grand Vitara)
Men are back (Maruti SX4)
The joy of travelling together (Maruti Versa)
For the smarter race (Maruti Wagon R)
Stop @ nothing (Maruti A-Star)
You’re the fuel (Maruti Swift)
MERCEDES-BENZ
Unlike Any Other
Engineered to Move the Human Spirit
Mercedes-Benz. The future of the Automobile
MERCURY
At the sign of the cat
New doors opened
Live life in your own lane
Imagine yourself in a Mercury now
MAZDA
Zoom, Zoom, Zoom
Passion for the road
MITSUBISHI
Wake up and drive
Wake up and drive
Better built. Better backed
NISSAN
Built for the Human Race
Shift
Shift expectations
Just wait you drive it
Major motion, from Nissan
Everything you want. Nothing you don’t
Life is a Journey. Enjoy the Ride
You can with a Nissan
OLDSMOBILE
This is not your father’s oldsmobile
Start something
Theres a special feel in an Oldsmobile
Oldsmobile – always a step ahead
Oldsmobile quality. Feel it!
The power of intelligent Engineering
It’s your money, demand better
PORSCHE
Porsche. There is No Substitute
Full Spectrum – Full Synergy
PLYMOUTH
The Pride is Back. Born in America
Plymouth – Isn’t that the kind of car America wants?
If it’s important to you, it’s important to Plymouth
Not that’s imagination. That’s Plymouth
And the Plymouth win-you-over beat goes on
The 9 most important words to Plymouth: Satisfy the customer, satisfy the customer, satisfy the customer
PEUGEOT (France)
Peugeot. Live the pleasure
The drive of your life
The lion goes from strength to strength
Motion and emotion
PONTIAC
We are driving excitement
Pontiac. Designed for Action
Fuel for the Soul
ROVER
Driving is Believing
Rover. A class of its own
SAAB
Find your own road
Welcome to the State of Independence
Saab. Move your mind
SATURN
Like Always. Like Never Before
A different kind of company. A different kind of car
It’s different in a Saturn
What kind of car is that? It’s a Saturn
People First
Smart. Open your mind
SEAT (Spain)
Seat. Auto emocion
SKODA (Czech Republic)
Skoda. Simply Clever
It’s a Skoda. Honest
Because you’re special
Engineered with passion. Built with love
Simply superb
Beauty beckons
SUBARU
Think. Feel. Drive
Driven by what’s inside
Inexpensive. And built to stay that way
When you get it. You get it
The beauty of all wheel drive
SUZUKI
Everyday vehicles that aren’t
TATA INDIGO (India)
Spoil yourself
Class starts early
Reclaim your life (Tata Safari)
Make Your Own Road (Tata Safari 4×4)
Big on space. Big on life (Tata Indigo Marina)
The exclusive lounge (Tata Indigo XL)
More car per car (Tata Indica V2)
More than meets the eyes (Tata Sumo Grande)
TOYOTA
Get the Feeling
Today tomorrow Toyota
Everyday
Get the feeling
Drive your dreams
Who could ask for anything more?
You asked for it. You got it
New experience of motoring
What will you do with all the money you save?
I love what you do for me
The best built cars in the world
The car in front is a Toyota
You, asked for it. You got it, Toyota
Let’s go places
Oh What a Feeling. Toyota
Moving forward
Beyond excellence
All you desire (Toyota Innova)
Touch The Perfection (Toyota F1)
VOLKSWAGEN
Drivers Wanted
Relieves Gas Pains
Think Small
Das Auto
It’s not a car, it’s a Volkswagen
Small wonder
If gas pain persists, try Volkswagen
For the love of the car
If only everything in life was as reliable as a Volkswagen
Surprisingly ordinary prices (VW Passat, Golf and Polo, UK market)
